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Making A Difference

Alphabet –

BMW’s fleet leasing company required a bespoke solution to publicise their Make A Difference initiative and provide a face & personality to its customers. A dual-purpose photography book was created and implemented both internally – to promote individual staff achievement, and externally – to showcase Alphabet's outstanding customer service.

MHD / Graphic Design & Art Direction

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© 2015

MHD Graphic Design and Art Direction Creative Thinking with Visual Purpose. Specialising in identity, brand building and visual communication.