Pitch winning concept for CAF's payroll giving scheme. Key to the scheme's success was to effectively communicate how flexible and EASY it is for everyone to be involved. A typographic solution using visual word-play was developed to engage & inspire the three client-defined audiences.

Give As You Earn

MHD / Graphic Design & Art Direction

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MHD Graphic Design and Art Direction Creative Thinking with Visual Purpose. Specialising in identity, brand building and visual communication.