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Pitch winning concept for CAF, which showcased how the payroll giving scheme can be shaped to meet the needs of all those involved, through a series of connected and fluid illustrations. Following the overwhelming success of its implementation, the core concept was then developed to represent CAF's entire organisation.

Give As You Earn


MHD / Graphic Design & Art Direction

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MHD Graphic Design and Art Direction Creative Thinking with Visual Purpose. Specialising in identity, brand building and visual communication.
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